How to move from WordPress to Framer without losing SEO

Short answer: to move from WordPress to Framer without losing SEO, list every URL on your current site, keep the URLs that rank, add a 301 redirect for every URL that changes, carry over titles, descriptions and structured data, then watch Google Search Console closely for two weeks after launch. Done this way, rankings usually hold, and faster pages often improve them.

Here is the exact process I follow.

1. Export everything before you design

List every URL on the current site: pages, posts, category and tag archives, and important images or PDFs. Your WordPress sitemap and a crawl with a tool like Screaming Frog will give you the full list. Export posts and pages, and save each page's title, meta description and structured data. This list becomes your checklist for the whole migration.

2. Find the pages that matter most

In Google Search Console, export the pages that get clicks and the queries behind them. Check which pages have backlinks. These are the pages you can't afford to lose, so give them the most care.

3. Keep the URLs you can

If a page ranks today, keep its URL in Framer when possible. Framer lets you set the slug for every page and CMS item, so /blog/my-post can stay /blog/my-post. If WordPress used dates in post URLs, decide whether to keep that pattern or redirect to cleaner URLs.

4. Redirect every URL that changes

Any URL that changes needs a 301 redirect to its closest new page. Add them in Framer's site settings under Redirects. Don't send everything to the homepage. Keep redirects in place for at least a year. Missing redirects are the most common reason sites lose traffic after a migration.

5. Carry over titles, descriptions and structure

Copy page titles and meta descriptions into Framer, and bind them to CMS fields for blog posts. Keep one H1 per page and the heading structure of your best pages. Add alt text to images as you import them. If your SEO plugin added schema, recreate it as JSON-LD.

6. Rebuild internal links

Old posts often link to each other with full WordPress URLs. Update those links to the new URLs so visitors and search engines don't go through redirects or hit dead ends.

7. Test before launch

On the Framer staging URL, check a sample of pages, posts and redirects. Test forms, mobile layouts and page speed. Make sure no page you want indexed is set to noindex.

8. Launch, then watch Search Console

Connect your domain, publish, and submit the new sitemap in Google Search Console and Bing Webmaster Tools. Check for 404 errors daily for the first two weeks and fix any missing redirect as soon as it shows up. Expect small ranking movements for a few weeks while Google recrawls the site.

Should you move from WordPress to Framer at all?

For most marketing sites, yes. You get faster pages, no plugin updates and easier editing. If you run a large store or membership site, WordPress may still be the better fit. I compare both honestly in Framer vs WordPress.

Frequently asked questions

Will I lose SEO if I move from WordPress to Framer?

Not if you migrate carefully. Keep URLs that rank, add 301 redirects for every URL that changes, carry over titles, descriptions and structured data, and monitor Google Search Console after launch. Rankings usually hold and faster pages often help.

How do I add redirects in Framer?

Open your Framer project's site settings and go to Redirects. Add the old path and the new path for each URL that changed. Framer serves them as permanent redirects, so search engines pass ranking signals to the new page.

Can I import WordPress posts into Framer?

Yes. Export your posts from WordPress, then import them into a Framer CMS collection via CSV or a migration plugin. Review formatting, images and slugs after import, and keep the same slugs where possible.

How long does a WordPress to Framer migration take?

A small business site with a blog usually takes 2 to 4 weeks, including design, content import, redirects and testing. Sites with hundreds of posts or complex custom post types take longer.

Want it done for you?

I migrate WordPress sites to Framer with content, SEO settings and a full redirect map included. Book a free 30-minute call or see WordPress to Framer.