Short answer: this glossary explains 31 website, SEO and AI search terms in plain English, grouped by topic. Each term links to a deeper guide or service page where it helps.
Building a website
Breakpoint
A screen width where a website's layout changes, for example desktop, tablet and phone. Framer sites are designed separately for each breakpoint.
CMS (Content Management System)
The part of a website where content like blog posts, case studies or products is stored and edited without touching the design. Read more: Framer CMS, explained.
CMS collection
A group of similar content items in Framer, such as blog posts, each with the same fields and its own page. The Framer Basic plan includes 2 collections. Read more: Framer CMS service.
Custom domain
Your own web address, like yourcompany.com, connected to your website instead of a platform address like framer.website.
Design system
A shared set of colors, type styles, spacing and components that keeps every page consistent and makes new pages faster to build.
Framer
A website platform where sites are designed visually and published with hosting, CMS and SEO settings built in. Used by startups, SaaS companies and agencies. Read more: Framer website design.
Landing page
A single focused page built for one goal, like a launch, a campaign or a product, with one main call to action. Read more: Landing page design.
Template
A ready-made website design you adapt with your own brand and content. Faster and cheaper than a custom design, with less room to stand out. Read more: Free Framer templates.
Website migration
Moving a site from one platform to another, such as WordPress to Framer, while keeping content, URLs and search rankings. Read more: Migrate to Framer.
Website redesign
Rebuilding an existing site to improve its design, message, speed and conversion, while protecting the SEO it has already earned. Read more: Website redesign checklist.
SEO basics
Canonical URL
A tag that tells search engines which version of a page is the main one, so duplicates do not compete with each other in search results.
Heading structure
The outline of a page made by its H1 to H6 headings. One H1 per page and logical H2s help both readers and search engines understand the content.
Meta description
The short summary under a page title in search results. It does not affect rankings directly but strongly affects how many people click.
Open Graph image
The preview image shown when a page is shared on LinkedIn, Slack or social media. Every important page should have one.
Search Console
Google's free tool for site owners. It shows which searches bring visitors, which pages are indexed and what errors to fix.
Sitemap
A file that lists every page you want search engines to find. Framer creates it automatically at /sitemap.xml.
Alt text
A short text description of an image, read by screen readers and search engines. Good alt text improves accessibility and image search visibility.
Technical SEO
301 redirect
A permanent redirect that sends visitors and search engines from an old URL to a new one, passing on most of its ranking value. Every migration needs them. Read more: How redirects protect SEO in a migration.
Core Web Vitals
Google's measurements of real-world page experience: loading speed (LCP), responsiveness (INP) and visual stability (CLS). They are a ranking signal.
Page speed
How fast a page loads and becomes usable. Faster pages rank better, convert better and are easier for crawlers to process. Read more: Is Framer good for SEO?
robots.txt
A file that tells crawlers which parts of a site they may visit. Blocking the wrong bots can hide your site from search engines or AI tools.
Server-side rendering
Building a page's HTML on the server before it reaches the browser, so all content is visible to crawlers right away. Framer sites work this way. Read more: Framer vs Lovable.
JSON-LD structured data
Code in a page that describes it in a format machines understand, such as a service with a price, an article with a date or an FAQ. It helps search and AI tools. Read more: SEO, AEO and GEO service.
Schema.org
The shared vocabulary used in structured data, with types like Organization, Service, Article and FAQPage.
AI search
AEO (Answer Engine Optimization)
Structuring content so answer engines like ChatGPT, Perplexity and Google AI Mode can find, understand and quote it. It builds on SEO with answer-first writing and structured data. Read more: What are AEO and GEO?
GEO (Generative Engine Optimization)
Improving how often and how accurately generative AI tools mention and recommend your business. It overlaps with AEO and depends on clear content and outside mentions. Read more: What are AEO and GEO?
AI crawler
A bot that reads web pages for AI tools, such as OAI-SearchBot, GPTBot or PerplexityBot. Many do not run JavaScript, so content must be in the page HTML. Read more: How to get cited by ChatGPT.
AI Overviews and AI Mode
Google's AI-written answers shown above or instead of the classic list of links. Pages with clear answers and strong signals are more likely to be cited in them. Read more: SEO, AEO and GEO service.
llms.txt
A plain text file at a site's root that summarizes the site for AI tools. It is optional and not a ranking factor, but can help AI tools understand your offer.
Conversion and growth
Conversion rate
The share of visitors who take a goal action, like booking a call or sending a form. Clear messaging and one primary action per page raise it. Read more: What makes a landing page convert?
Website audit
A structured review of a site's UX, SEO, speed and conversion, with a prioritized list of fixes. Read more: Website audit service.
Need help with any of this?
Book a free 30-minute call and I will explain what your site needs in plain English, or see my SEO, AEO and GEO service.
